'Printing as an art' to help regional firm grow 130% in three years

'Printing as an art' to help regional firm grow 130% in three years
A regional print shop has forecast 25% growth this year thanks in part to its 124-page promotional magazine.

Evolve Printing managing director Graham Deaner said the magazine would show off the company's versatility by featuring eight different stocks and a range of embellishments.

The magazine will have a print run of 1,500 and be sent to customers and leads in September, he told ProPrint.

"For me, print is an art. It's not just putting ink on paper," he said.

Evolve won the self-promotion category at this year's National Print Awards. Its clients include Park Hyatt, Shangri-La, Sanitarium, Scholastic Australia, local politicians and government departments, according to Deaner.

He said that clever marketing had seen the Central Coast outfit grow from a turnover of $650,000 in its foundation year of 2009-10 to revenue of $1.5 million last financial year.

Deaner said the best forms of marketing were those "people can touch, feel and experience" – such as the sample box he once sent that contained four containers of jellybeans in CMYK.

He added that while "work used to just walk through the door" before the global financial crisis, today's market demanded diversification and "new generational thinking".

"All I want to see is the print industry improve and think in a different way," he said.

Part of the approach involves rapid turnaround times on quotes, free marketing services and intelligence gathering on clients' main competitors, he said.

"We're an advertising company that manufactures… Our whole business is about helping clients succeed, because when they succeed, we succeed."

Evolve's main presses are a five-colour Heidelberg Speedmaster SM 74 and two-colour Heidelberg GTO, said Deaner.

"My goal is to have our presses running 24/7 within two years," he said. Evolve currently runs about 1.5 shifts on average, he added.

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