HP Indigo 10000

As a rule, at every Drupa there’s one machine that stands head and shoulders above the rest of the crowd. This year’s show was an exception – two technologies attracted particularly large throngs of punters. Benny Landa’s eagerly awaited nanography may have garnered more column inches than any other machinery on display, but few products attracted as many sales as HP’s new Indigo 10000 press. HP’s largest global print customer, Consolidated Graphics, signed up for a whopping 11 of the B2 beasts on the second day of the show, with the manufacturer claiming that it had doubled its sales target over the course of the show’s duration.

The strong showing in the Messe halls vindicated the hyperbole whipped up by HP in the wake of the launch of the new press, which was unveiled at HP’s pre-Drupa event in Tel Aviv in March. At the time, HP Indigo general manager Alon Bar-Shany claimed the new digital press would propel the Indigo into the heart of the offset market. His colleague, Francois Martin, HP Graphic Solutions Business worldwide marketing director, was equally bullish, adding that the 10000 was the “first quality B2 digital press on the market” and was set to “change the way people look at digital print”.

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