100 million catalogues give Franklin Web, IPMG and PMP awards success

Franklin Web, IPMG and PMP can each lay claim to the biggest medals haul at this year's Australian Catalogue Awards – depending on who you ask.

The awards were held on 10 August in Docklands, Melbourne, where winners were awarded across 42 categories.

Melbourne-based Franklin Web printed 10 of the winning catalogues – the most by any single print company.

However, the combined total of IPMG companies Offset Alpine and Hannanprint was 13.

And while catalogues printed by PMP took just seven gongs, its total tally at the ceremony climbed to 17 when including nods for distribution and pre-press.

The real winner looks to be the catalogue sector itself. Anyone questioning whether print still plays a pivotal role in the communication landscape need only add up the runs lengths of all the entries being judged – more than 100 million catalogues.

Click here to see the photos.

AIW Printing and Printworld each printed two winning catalogues, while Flow Printing, Inprint, SOS Print & Media, Southern Colour NSW and The Place to Print each had one winner.

Meanwhile, the bosses of PMP, Franklin Web and IPMG took the chance to rally behind catalogues as a print media channel with a "bright future".

Franklin Web director Phil Taylor said people responded well to catalogues because they provided a relaxed and convenient way to research products.

Catalogues are becoming even more relevant with the increased use of interactivity, he added. "The more interactive catalogues can be, the more relevant they're going to be."

IPMG chief executive Stephen Anstice told ProPrint that catalogues had a "very bright" future across the full range from low-cost to high-end.

High-end catalogues work well for companies that want to show their quality, while simpler catalogues are a good fit for companies selling every-day products, he said.

"The catalogue has to suit what the client wants to achieve," he said.

PMP chief executive Richard Allely said part of the reason catalogues were getting better was because creatives were providing printers with higher-quality files.

"This year was a good year for us, certainly a good year for our clients and it's a recognition that the industry has really lifted performance in a variety of areas," he said.

"[If you compared catalogues] year on year and compared the quality to last year, the whole game seems to have lifted."

Allely told ProPrint that it was time catalogues received due credit.

"Don't underestimate the impact that catalogues in letterboxes have for the Australian economy. They don't seem to get the credit for stimulus they deserve," he said.

"Catalogues are growing. It's the one really positive story in print that catalogue printing year on year has grown in volume and pagination."

Click here to read more about catalogues.

MAJOR AWARDS

Catalogue of the Year (up to 1.5 million catalogues)

Printer: PMP

Print run: 300,000

Distribution: PMP

Prepress: PMP

Client: Surf Dive 'n Ski

Catalogue of the Year (1.5 to 3.5 million catalogues)

Printer: Hannanprint

Print run: 2.5 million

Distribution: Salmat/Ikon

Prepress: Badjar Ogilvy

Client: Myer

Catalogue of the Year (over 3.5 million catalogues)

Printer: Franklin Web

Print run: 7 million

Distribution: Salmat

Client: Kmart

RETAILERS

Chain Stores – General (250,000 to 1.5 million catalogues)

Printer: Printworld

Print run: 800,000

Distribution: In store

Client: Howards Storage World

Chain Stores – General (over 1.5 million catalogues)

Printer: Hannanprint

Print run: 3.25 million

Distribution: PMP

Client: Steinhoff Asia Pacific

Special Event or Theme (250,000 to 1.5 million catalogues)

Printer: PMP

Print run: 300,000

Distribution: PMP

Prepress: PMP

Client: Surf Dive 'n Ski

Special Event or Theme (over 1.5 million catalogues)

Printer: Hannanprint

Print run: 1.5 million

Distribution: Salmat/Ikon

Prepress: Badjar Ogilvy

Client: Myer

Supermarkets, Liquor and/or Produce (over 250,000 catalogues)

Printer: IPMG

Print run: 6.75 million

Distribution: Salmat

Client: Coles Supermarkets

Campaign Series (over 250,000 catalogues)

Printer: IPMG

Print run: 2.5 million

Distribution: Salmat/Ikon

Prepress: Badjar Ogilvy

Client: Myer

Adult Apparel (250,000 to 1.5 million catalogues)

Printer: Offset Alpine

Print run: 640,000

Distribution: Salmat

Client: David Jones

Adult Apparel (over 1.5 million catalogues)

Printer: Hannanprint

Print run: 2.5 million

Distribution: Salmat/Ikon

Prepress: Badjar Ogilvy

Client: Myer

General Apparel (over 250,000 catalogues)

Printer: Franklin Web

Print run: 4.8 million

Distribution: Salmat

Client: Best & Less

Fashion Accessories & Personal (over 250,000 catalogues)

Printer: Offset Alpine

Print run: 645,000

Distribution: Salmat

Client: David Jones

Home Interiors (250,000 to 1.5 million catalogues)

Printer: Printworld

Print run: 800,000

Distribution: In store

Client: Howards Storage World

Home Interiors (over 1.5 million catalogues)

Printer: PMP

Print run: 2.8 million

Distribution: PMP

Client: Beacon Lighting

Home Repairs & Outdoor (over 250,000 catalogues)

Printer: Franklin Web

Print run: 1.5 million

Distribution: Salmat

Client: John Danks & Sons

Furniture, Bedding, Manchester (over 250,000 catalogues)

Printer: Hannanprint

Print run: 1.95 million

Distribution: PMP

Client: Steinhoff Asia Pacific

LETTERBOX

Whitegoods & Home Entertainment

Printer: PMP

Print run: 3.5-4 million

Distribution: PMP

Client: Harvey Norman

Electronics and/or Office Supplies

Printer: PMP

Print run: 1.1 million

Distribution: Salmat

Client: Ted's Cameras

Hardware

Printer: Franklin Web

Print run: 1.56 million

Distribution: Various

Client: John Danks & Sons

Children's Toys

Printer: PMP

Print run: 6 million

Distribution: Salmat

Client: Big W

Automotive Parts & Accessories

Printer: Franklin Web

Print run: 4.43 million

Distribution: PMP

Client: Bridgestone

Pharmacy

Printer: Franklin Web

Print run: 2.53 million

Distribution: PMP

Client: Homy Ped

SUPER HIGH VOLUME

Discount Department Stores

Printer: Franklin Web

Print run: 6.5 million

Distribution: Salmat

Client: Kmart

Supermarkets

Printer: PMP

Print run: 5.6 million

Distribution: Salmat

Client: Woolworths

In Home (including white goods and furniture)

Printer: Franklin Web

Print run: 7 million

Distribution: Salmat

Client: Kmart

Automotive Accessories

Printer: Franklin Web

Print run: 4.57 million

Distribution: Salmat

Client: Super Retail Group

Miscellaneous

Printer: AIW Printing

Print run: 5.68 million

Distribution: Salmat

Client: Rebel Group

Shopping Centres

Printer: SOS Print & Media

Print run: 15,000

Distribution: In store

Client: Castle Towers

SPECIALTY RETAILERS & MARKETERS

Fashion Apparel

Printer: Offset Alpine

Print run: 40,000

Distribution: Australia Post/in store

Client: Paddy Pallin

Fashion Accessories

Printer: Flow

Print run: 155,000

Distribution: Dynamic Direct

Client: Peter sheppard

Miscellaneous

Printer: Franklin Web

Print run: 220,000

Distribution: Mailed

Client: Adairs Retail Group

Direct Marketing

Printer: Offset Alpine

Print run: 140-160,000

Distribution: Advance Mailing Solutions

Client: Country Road

CREATIVE MARKETING

Design

Printer: The Place to Print

Print run: 1,000

Distribution: PG Developments

Client: PG Developments

Graphics

Printer: Southern Colour NSW

Print run: 1,000

Distribution: Riverbank Nominee

Client: Riverbank Nominee

Uncoated Paper

Printer: Offset Alpine

Print run: 140-160,000

Distribution: Advance Mailing Solutions

Client: Country Road

Miscellaneous

Printer: Inprint

Print run: 6,000

Distribution: Keune

Client: Keune

Technology on Paper

Printer: AIW Printing

Print run: 654,000

Distribution: Salmat

Client: MLN

Environment & Sustainability

Printer: Offset Alpine

Print run: 40,000

Distribution: Australia Post/in store

Client: Paddy Pallin