Roland DG sponsors art festival

Roland DG has raised its street cred as a sponsor of a major urban art festival running on Sydney's Cockatoo Island.

The wide-format manufacturer's machines have been used to print display graphics as part of the Next Exhibition, which explores "the heart and soul of t-shirt culture".

Roland DG used its AJ-1000i wide-format inkjet printer to produce more than 500sqm of print for a 50-panel display of leading owners and artists.

The vendor is also using the sponsorship to highlight the textile printing capabilities of its new 50cm (20-inch) Roland VersaStudio BN-20, a printer/cutter aimed at a range of applications from short-run t-shirt graphics to durable outdoor graphics and photography or stickers.

Conrad Birkett, business development & product manager at Roland DG Australia, said: "It is amazing to see how many of the artists mentioned the changing printing techniques and the potential rise of customised and short-run t-shirts. We couldn't agree more, and hope we can help these artists to shape to future with devices such as the BN-20."

The Next Exhibition is part of the Outpost Project, which has aimed to "transform the gritty industrial spaces of Cockatoo Island into an explosion of urban art" from 4 November to 11 December.