The campaign, which is being led by APIA, seeks to promote print and correct mistruths about paper-based communications.
The campaign's Tim Woods said: "Slogans at the bottom of an email like 'think before you print' or worse, the totally incorrect 'save trees and email this' imply there is something wrong with using paper, especially when compared to using email.
"But the evidence is clear. Only paper-based communications are made from a renewable resource, are recyclable and reusable. We should print and share emails we receive and not just continually email them around. Every time you do that, you use more and more energy and little of that is renewable," added Woods (pictured).
He said that it was thanks to the paper industry that more trees were planted every year in Australia.
"Paper is not some guilty pleasure we should do without. Sustainably sourced paper products remain a key driver for overall long-term sustainability."