Husband and wife team Suzanne and Tyler Crosbie spent six months developing the software for the photobooks, sold through their My Reflections business.
Customers create their own photobook on their own computer at home by dropping photos onto the pages then adding text, embellishments and backgrounds if desired.
Unlike other photobook software, users only have to upload pictures once, which the company said would save customers considerable time.
The whole book is uploaded to the website and My Reflections print, bind and dispatch the books in two to seven days.
The couple sold their house in 2006 and took a rented property to start up the business.
Initially they ran a Xerox press in their front room, but have since upgraded to an HP Indigo press and took their own commercial premises in Rockingham, Western Australia in 2008.
The Crosbies said their growth strategy is to focus on licensing the software.
"The barrier for entry for people getting into photobooks at the moment is they do not have the software," said marketing and product development manager Suzanne Crosbie.
At present, My Reflections do not license their software.
"It's something we've had people coming to us about for a couple of years now," she added.
Tyler Crosbie has worked as a software developer for museums and the financial sector and Suzanne has a background in print and photobooks, having worked for Aarque Graphics and wedding album manufacturer Queensbury.
My Reflections joins a shortlist of 20 small and medium businesses that have been chosen as finalists for the 2010 Telstra Western Australian Business Awards.
The winners will be announced at the Hyatt Regency Grand Ballroom on 20 July. They will receive a share of the $400,000 in cash and prizes and proceed to the national Awards to be announced in Sydney on 20 August.
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