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Environment

APP interactive webcast to be held tonight

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Related Articles

• Full transcript: ProPrint interview with APP's Aida Greenbury
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I registered for this but never got the details for accessing it! Posted by Nathalie Gilet,  Nov 12, 2009 7:59 PM Report

I registered for this but never got the details for accessing it either! Posted by Oliver,  Nov 12, 2009 8:16 PM Report

Seems to be a common theme - neither did I! Posted by Dave Harvey,  Nov 12, 2009 8:56 PM Report

I got some verification email, but as soon as i saw the APP logo i realised it was a managed piece of PR fluff that ProPrint seems to specialise in.... except to have a peek at the lovely Aida, why bother? Posted by Inky Mcfee,  Nov 12, 2009 10:36 PM Report

The full unedited interview is now available online and on demand here: http://www.viostream.com/proprint Posted by Rhys Williams,  Nov 13, 2009 12:44 AM Report

Inky, notwithstanding that we always allow you to criticise our work (on our website) whilst remaining anonymous, I take issue with your last comment. If you had bothered to watch the webcast, you would have seen that it was a legitimate, no-holds-barred interview. This was something we worked very hard on, to ensure it was a genuine insight into APP and its practices. I suggest that next time you want to review some of our content, you actually bother to consume it. Posted by Daniel Fitzgerald,  Nov 13, 2009 9:56 AM Report

As my son would say: oh, snap! Posted by AF,  Nov 13, 2009 9:58 AM Report

Thanks Dan, actually I couldn’t help myself and watched it this morning. Btw, your hair is looking great, maybe Steve Crowe can gel up next time too. My concern was that the appearance of the APP logo gives the impression of it being a collaborative thing – as members of our industry’s 4th Estate, I think you should appear unbiased at all times. That said, it was pretty good – I won’t agree it was no holds barred though. Phil Lawrence (surely the smartest man in our industry) asked a couple of good questions, but I think the most insightful point was the response to an online question regarding APP taking legal action against the NGO’s that have made claims about APP’s environmental business practices – an open door policy and willingness to discuss these claims won’t assuage concerns by myself or environmentally informed end users that APP has a reluctance to provide full and frank disclosure of its activites (or that of it’s parent company Sinar Mas). I also thought blaming FSC for slowing economic development because of it’s disengagement is outrageous in the extreme – and is a poorly thought out response to an issue APP brought on themselves. That said, MS Greenbury came off in a positive light – I can’t think of many tougher jobs in the paper game at the moment than trying to spin good news about APP’s environmental performance. Next time can I suggest get Phil Lawrence on there – he has so many good things to say, and is someone who speaks with the utmost authority on the environmental impacts of paper and print, especially as it relates to carbon, and with the possiblity of a carbon tax being imposed on us all in the coming years – we need to stay abreast of the possible impacts. If you can’t do that I suggest a cage fight between representatives of Stream and Bluestar. Posted by INky McFee,  Nov 13, 2009 11:11 AM Report

Hi Daniel, just seen your coments re Inky and his comments incorporating his vidal sassoon qualifications or is it toni & guy???????? Perhaps if you refer to his website www.inkymcfee.wordpress.com you could offer some journalistic & sartorial criticism with his efforts. You might even want to be annonymous. (ill leave that up to you) Also please let us know if there is a picture of inky, and if he needs head & shoulders or not??? I eagerly await your tricologistic opinion cheers Posted by Printsite watcher,  Nov 13, 2009 2:23 PM Report

Can't be bothered with the gel Inky. Dan uses it because he's still young and pretty. How about sending us a pic of your wisps? Posted by Steve Crowe,  Nov 13, 2009 3:30 PM Report

Touche Steve - been a while since and fancy product touched this hair as well. While your here, how about Phil Lawrence for your next webcast - what he doesnt know about print and paper as it relates to the environment isnt worth knowing.... just a thought Posted by Inky McFee,  Nov 13, 2009 3:57 PM Report

Watch this space Inky. We found the webcast a great experience and want to pursue more of them. Yes, Phillip Lawrence is a walking encyclopaedia of environment info, and we'll try to persuade him to share it with us. Posted by Steve Crowe,  Nov 13, 2009 4:15 PM Report

Just curious…did APP contribute financially to this webcast at all; either by way of a placement fee or picking up any associated costs? Posted by Paranoid Android,  Nov 18, 2009 4:52 PM Report

Just watched the interview too, whatever you can say about APP that Aida certainly seems on top of things. Not just a pretty face, eh Inky? Posted by Converser,  Nov 19, 2009 10:28 AM Report

I agree Converser - she handled things very well, in what would be one of the toughest jobs in the paper industry. Posted by Inky McFee,  Nov 19, 2009 10:58 AM Report

Awww...Finally some sympathy. Created a twitter to increase transparency last week. Posted by Aida Greenbury,  Nov 23, 2009 11:37 PM Report

no sympathy for APP or Sinar Mas Aida... a little for you though... Posted by Inky McFee,  Nov 23, 2009 11:40 PM Report

Haha, thanks. But I am APP. Posted by Aida Greenbury,  Nov 24, 2009 11:36 PM Report

Well, i am following you on twitter Aida... i'll let you know when i disagree with you! The boys here at Proprint will confirm that for you. Posted by Inky McFee,  Nov 25, 2009 12:01 AM Report