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Business

Blue Star wins CPA print contract

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Can I ask when was a "SPONSORSHIP" deal a "win"? http://www.arawards.com.au/index.php/eng/Sponsors Blue Star SPONSOR these awards and then claim it as a "Contract win". Can we get some more detail on this "win" ? As an industry we should be looking at increasing profits, not giving our hard work away. Posted by I B Broke,  May 15, 2009 7:05 PM Report

Well Bluestar will do anything for publicity will they not!!!!!!! Anything to divert them from what there current position is a good thing for them. Posted by anyone who will hear me,  May 25, 2009 10:36 AM Report

In reference to the two comments above. Response to Comment 1. Dear I B Broke, Can you please pay the courtesy to actually read the article above as it succinctly explains exactly what the win was – refer to Paragraphs 1 and 2. The article presented has no correlation whatsoever with the sponsorship arrangement. The link you provided is connected to the Australasian Reporting Awards. Please refer to http://www.arawards.com.au/index.php/eng/About-the-ARA for an overview of what this organisation is and the objectives of The Awards. Blue Stars sponsor partnership (along with several other leading companies) demonstrates a commitment by all of the sponsoring organisations to provide something back into the industry. An industry that actually generates the work that all printers are fortunate enough to have the opportunity to provide. Without the ‘Industry’ there is no work and therefore no profit. Response to Comment 2. Dear anyone who will hear me, Blue Star does not do ‘anything’ for publicity. Like all leading companies it considers closely the companies that approach them (that’s correct – companies that approach them) to partner with and support. In terms of ‘what their current position is’ – just to put it all in perspective - perhaps it would be wise to take a detailed look at their current position compared to others within the same industry. Posted by The Oracle,  May 25, 2009 11:38 AM Report

Hey Oracle, first half results of NZ$3.23m on sales of NZ$305m is abysmal - if the whole industry is operating at 1% Gross we're all done for. And your claim that Bluestar sponsors anything just so it can put back into the industry is just as laughable. Public companies and publicly funded non for profits have to produce annual reports regardless of the ARA - its the law. I'd say there is a big slice of Quid Pro Quo in any arrangement they have with the ARA. I look forward to hearing any other insights you may have. Inky Posted by Inky McFee,  May 26, 2009 5:42 PM Report