Skip Navigation LinksProPrint > News > Self-publishing Aussie mums head to UK with bestselling cookbook
Friday Sep 03, 2010

Search Jobs

Latest Jobs

See more jobs at jobs.printweek.com

Media

Self-publishing Aussie mums head to UK with bestselling cookbook

Self-publishing Aussie mums head to UK with bestselling cookbook
by Amy Golding
Mar 5, 2009
Find more like: self-publishing | cookbook | 4 | Ingredients

Two mothers who "shocked the Australian publishing world" by self-publishing and buying the print for more than 1m copies of their own cookbook now have their sights on the UK.

Queensland-based Rachael Bermingham and Kim McCosker originally printed 2000 copies of 4 Ingredients, which went on to be one of the country's bestselling books.

In 2008, 4 Ingredients was the number one bestseller in Australia shifting 288,250 copies, beating JK Rowling's The Tales of Beedle the Bard, which sold 201,144 copies.

Bermingham said: "We were flying blind with no experience of either the print or publishing industries. No publisher in Australia would touch us so we had no choice but to produce the book ourselves."

She said 800 of the first 2,000 copies they printed "were dodgy".

"When you have to print 1.4m books, you learn some quick lessons," she added. "We scoured bookshops looking for books we liked, before researching who printed them and how and what grades were used."

The editions to be launched in the UK were printed in Singapore, but Bermingham said she would consider moving production to England: "If it makes production and distribution cheaper for us, then mate, we'll do it."

They are looking for a printer to help them grow the business. "If they do, it's more likely we'll stick with them. And in a case like ours, it can turn out to be quite big business," she added.

In 2008, the pair released a follow-up title called 4 Ingredients 2.

Read the original article at www.printweek.com.


Want to secure a $1000 bonus? Tell us what it's really like to work in print...

Ads by Google


What are your thoughts on this article? Have your say and leave your comments below.

Your opinions are welcome but please stay within our Forum Rules. Offending posts will be removed and your access may be suspended. Abusive or obscene language will not be tolerated. The comments below do not necessarily reflect the views or opinions of ProPrint, Haymarket Media or its employees.

Poll

Do Australian companies have a responsibility to buy print onshore?
 
Heidleberg
 
Presstek
 
Popular Articles
Click Here

Latest Comments

ProPrint Magazine

ProPrint Magazine

August 2010