16-24 year-olds are the best targets for direct mail campaigns, a UK study has found.

A study for the UK's Outdoor Advertising Association (OAA) has concluded that print is the most effective form of advertising, but can be improved when ...

Once just aimed at short-runs and variable-data, digital print has made huge inroads for applications once the domain of offset, says Peter Kohn.

Economic hardships are making value in print all the more crucial. On-demand digital offers a route for better returns, finds Peter Kohn.

Centrelink has responded to criticism over the government's new print procurement initiative, as five further agencies signed up to the plan.

Printer Omnigraphics has played its part in helping the Outdoor Media Association launch a new "industry currency", tipped to be a windfall for the ...

Print companies in the wide-format sector have turned to offering additional services and entering new markets in a bid to improve their fortunes in 2010, a ...

Rather than building “digital islands”, forward-looking print businesses are integrating their offset and digital production into a comprehensive workflow ...

Outdoor print has led a rally for the struggling advertising industry, as the Outdoor Media Association (OMA) prepares to roll out a world-first audience ...

Fergies Print & Mail has its sights set on being more than "just a printer" after bringing in former Fuji Xerox manager Richard Sloan as chief executive.

Printers were encouraged to build on the effectiveness of existing ideas at today's Connect09 forum in Sydney.

Four companies scored multiple Diamond awards, the highest accolade, at the Victorian PICAs on Friday night.

Fuji Xerox has launched a pair of software tools to show brand owners and agencies the value of using digital print to communicate.

STI Lilyfield picked up the coveted gold ‘Three Best of the Best’ award at Friday night’s NSW Print Excellence Awards 2009, held at Doltone House in Sydney.

During a live global webcast conducted by ProPrint in Sydney last night, Aida Greenbury, director of sustainability and stakeholder engagement at Asia Pulp ...

Industry marketing guru Philippa Lowe is kicking off a teleseminar series next week which seeks to help SME printers use e-newsletters to communicate with ...

Direct mail is one of the least effective means of communication in terms of fundraising, according to a recent study.

The ability to respond to direct mail campaigns online, along with accurate highly personalised marketing, are the most important factors in encouraging ...

Attendees at this year’s Connect 09 Australia conference will be exclusively offered a suite of self-help marketing resources entitled FutureProof Kit.

Samantha Schelling rounds up all the important environmental news from the last month.