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News
Young adults most responsive to DM campaigns

16-24 year-olds are the best targets for direct mail campaigns, a UK study has found.

News
Salmat expands roster with print management service for smaller buyers

Salmat has said it will expand its 100-plus panel of print suppliers as it unveiled a new print management portal to help smaller print buyers develop ...

News
PIAA: don't worry printers, Print in Australia campaign targets buyers only

Printing Industries has moved to assure the industry that it is targeting print buyers - not printers - with its "name and shame" campaign to promote ...

News
APN: ad market is recovering

APN has declared that the "advertising recovery is well and truly underway", as it posted a 4.2% rise in sales and an 11% rise in net profit in its ...

News
Snap expands outside print and into SME marketing

Printing franchise Snap has cited the collapse of Worldwide Online as a factor in its decision to expand its services outside print.

News
Australasian printers iron out GMG's Proofr system

GMG is beta testing its Proofr software with Australian and New Zealand printers in order to test out its usefulness in dealing with long-distance clients.

News
APIA campaign rallies against 'think before you print' email footers

The 'Paper – paper of every day' industry-wide campaign has turned its attention to "damaging" email footers that suggest printing is more harmful than emails.

Feature
Down to the letter

Chances are your competitors are investing in inkjet addressing or an insertion line to bring mailing in-house. Should you?

News
Star Stuff Graphics and Aperio Group produce nationwide Darrell Lea campaign

Brisbane-based printer Star Stuff Graphics (SSG) has won the contract to print the point-of-sale material supporting Darrell Lea's winter chocolate campaign.

News
Paper union blasts FSC

The Forest Stewardship Council (FSC) has hit back at claims by an Indonesian union that FSC certification is used as a tool to subjugate the Indonesian pulp ...

Feature
Brisbane business bridges media gap

The historic company is bundling together a range of different communications services alongside print and mail to become a one-stop shop for clients’ ...

Feature
Master data management

Personalised print has been around for years and its marketing muscle is increasingly well understood. But Peter Kohn finds that the magic isn’t just in ...

Feature
MPs feel green ideals at disputed Tas elections

Support for Gunns helped fell the Tasmanian forestry minister as hotly contested result went Labor’s way, Samantha Schelling explains.

News
BPA picks up major telco PM contract

Business Print Australia (BPA) has won a print and logistics contract with recently merged telecommunication giants Vodafone and Hutchison believed to be ...

News
More opportunities in mailing: 20/20 forum

Printers have been urged to seek further revenue opportunities within their existing customer base at an industry seminar in Sydney today.

News
OMA gets "cheeky" with awards launch

The Outdoor Media Association (OMA) has used a "tongue-in-cheek" outdoor campaign to launch the 2010 Outdoor Awards.

News
Eagle Boys buys big on print in "biggest-ever" campaign

Eagle Boys has said print is one of the most effective ways for it to communicate with customers as it launched its biggest-ever marketing campaign.

News
APIA calls for support for paper campaign

Australia's printing trade associations have been called on to work together to change the reputation of the print industry as "a bunch of tree murderers".

News
Platypus and Offset Alpine win big at National Print Awards

Platypus Graphics and Offset Alpine Printing have continued their winnings ways, both taking home big medal hauls at Friday night's National Print Awards in ...

News
Government answers critics over print buying strategy

Centrelink has responded to criticism over the government's new print procurement initiative, as five further agencies signed up to the plan.

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ProPrint Magazine

ProPrint Magazine

August 2010

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