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Cadbury supports marketing power of print

Cadbury has stressed print's place in the marketing mix as it implemented a more "focused creative strategy across its brands".

News
Australasian printers iron out GMG's Proofr system

GMG is beta testing its Proofr software with Australian and New Zealand printers in order to test out its usefulness in dealing with long-distance clients.

News
Fuji Xerox tool helps Aussie printers improve marketing

Fuji Xerox Australia's green aims have been given a major boost, as the vendor also unveiled a new tool to help printers in the local market improve their ...

News
NZ printers stand proud

With over 700 entries by 170 printing companies throughout New Zealand, this year’s Pride in Print (PIP) Awards again demonstrated the stratospheric ...

Feature
Hue's the boss

There’s more to colour than, well, colour. Much more. Colour is the calling card for many companies, the instant brand recognition that costs millions, as ...

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ProPrint Magazine

ProPrint Magazine

August 2010

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