Consumables manufacturer Sun Chemical has signed a partnership deal with First Flavor that could see the development of an innovative new advertising method.

The outdoor advertising industry appears to have succumbed to the global economic downturn, recording a 13.5 per cent drop in revenue after six years of ...

A study for the UK's Outdoor Advertising Association (OAA) has concluded that print is the most effective form of advertising, but can be improved when ...

The Australian outdoor advertising sector recorded significant growth over the last quarter of 2009 though still yielded a net 11.8% year-on-year revenue ...

Outdoor print has led a rally for the struggling advertising industry, as the Outdoor Media Association (OMA) prepares to roll out a world-first audience ...

Young adults are more likely to respond to print advertising than online advertising, a new study of health and beauty advertising has revealed.

Outdoor advertising specialist Ooh Media has tied up with workflow developer Adstream in an Australian first that spells a big step forward for the ...

The Australian Catalogue Association (ACA) is touting a new report which claims that a strong majority of Australians find value in receiving and reading ...

Cadbury has stressed print's place in the marketing mix as it implemented a more "focused creative strategy across its brands".

In a threat to the Indian wide-format printing industry, the Supreme Court governing the city of Chennai has banned the erection of billboards.

16-24 year-olds are the best targets for direct mail campaigns, a UK study has found.

Iconic classifieds publication The Trading Post may cut its weekly printed edition in order to focus on its online operations.

Direct mail is one of the least effective means of communication in terms of fundraising, according to a recent study.

A Belgian screen printer has teamed up with KBA, a university, and a nanotechnology research centre to commercialise large-format screen printed electronics ...

One of Independent News and Media's biggest shareholders has said that the company could go into administration, despite the company securing a third ...

The US newspaper industry is facing unprecedented challenges with declining ad revenue and the rise of digital technology, but there is hope, as Don ...

Raleigh Paper marketing manager Rod Williamson has retired from the post, with Scott Chong taking over as advertising and promotions manager.

When times are tough it’s time to get closer to your clients. Haymarket Media publisher Jeremy Vaughan offers ten tips to printers to make the most of what ...

Outdoor company Ooh Media has "bucked the downturn" to post a $4.9m net profit for 2009.

Some types of print will be consigned to history due to the unstoppable rise of new media alternatives, says Frank Romano.