Consumables manufacturer Sun Chemical has signed a partnership deal with First Flavor that could see the development of an innovative new advertising method.

A study for the UK's Outdoor Advertising Association (OAA) has concluded that print is the most effective form of advertising, but can be improved when ...

APN has declared that the "advertising recovery is well and truly underway", as it posted a 4.2% rise in sales and an 11% rise in net profit in its ...

Outdoor print has led a rally for the struggling advertising industry, as the Outdoor Media Association (OMA) prepares to roll out a world-first audience ...

The outdoor advertising industry appears to have succumbed to the global economic downturn, recording a 13.5 per cent drop in revenue after six years of ...

Out-of-home advertising company Ooh Media has increased first half revenues 36% to $50.6m, more than twice the average growth across the outdoor sector.

The Australian outdoor advertising sector recorded significant growth over the last quarter of 2009 though still yielded a net 11.8% year-on-year revenue ...

Melbourne-based Genesis Graphics is stepping up its aircraft wrap work after signing a deal with Jetstar's advertising agency and installing a new press.

In a threat to the Indian wide-format printing industry, the Supreme Court governing the city of Chennai has banned the erection of billboards.

16-24 year-olds are the best targets for direct mail campaigns, a UK study has found.

Iconic classifieds publication The Trading Post may cut its weekly printed edition in order to focus on its online operations.

Adgraphix has carried the torch for trans-Tasman printers as the sole Australasian winner at last week's inaugural HP Scitex Digital Print Awards (Asia ...

Australian outdoor printers will be some of the first in the world to vie for large-format work as part of a multimillion-dollar international campaign by HSBC.

Outdoor advertising specialist Ooh Media has tied up with workflow developer Adstream in an Australian first that spells a big step forward for the ...

Direct mail is one of the least effective means of communication in terms of fundraising, according to a recent study.

Cadbury has stressed print's place in the marketing mix as it implemented a more "focused creative strategy across its brands".

PMP has laid to rest the difficulties of recent years with a major turnaround in its full-year figures, with a 30.8% increase in net profit before significan...

The Australian Catalogue Association has announced a rise in distribution figures over the last financial year, as a Sinnott Bros-produced catalogue won ...

Electronic signage will grow 12% over the next three years, according to a new report, though some say the technology is still far from threatening print.

Sydney-based Dashing Print has become the first Australian company to install the Fuji Xerox Color 1000 Press.