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Home  »  Features  »  Digital

Digital adds a special touch

17 Apr 2012 |  Jenny Roper   |   Comment Now

Dazzling, embossed designs and three-dimensional inks were once firmly in litho’s domain, but some recent developments have made personalised effects cheaper and easier to achieve on digital presses.

The skin of a lizard brought to life through tactile ink, a glitzy metallic greetings card and sophisticated security inks: all effects that were once only pipe dreams for digital printers. However, many of these digital dreams have become reality. Since the last Drupa, digital technology has come on apace, enabling applications that used to be in the domain of long-run litho work to be rolled out cost-effectively for shorter-run and personalised jobs.

Have you got a personalised mailer on which you’d like to recreate the texture of an orange skin? A gloss-marked certificate that requires only a limited run of 40 copies? That’s no problem, because between them, these digital printers are now capable of performing those applications and many more...

 

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Digital adds a special touch
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APRIL 2013

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