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Home  »  Features  »  Digital

Envelopes aren’t licked yet

17 Apr 2012 |  Steve Crowe   |   Comment Now

Printed post is being eroded by online channels but clever campaigns are proving it is not RIP for the humble DL.

The demise of Australian Envelopes last June wasn’t an ‘unforeseen iceberg’ event, but it sank very quickly once it had been holed. The company’s undoing brought on a sudden drought of envelopes, shining a light on a commodity that usually receives very little attention.

But attention there was, and plenty of it, as suppliers, printers and mailers scrambled to fulfill orders and contracts left in the lurch.

There is a common thread in comments to ProPrint about the likely cause of the collapse – low prices. Several competitors of Australian Envelopes remarked that a price war, raging for nearly two years, had seen the company drop prices to unsustainable levels.

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Envelopes aren’t licked yet
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APRIL 2013

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