CBD Print Group

Your typical Snap franchise is unlikely to come up against Blue Star for the print contract of a major bank. But CBD Print Group isn’t your typical Snap franchise. It is the umbrella group of eight Snap territories, managed under a corporate structure with five times the turnover of any other member of the network. It’s tough to tar these guys with the ‘buy-yourself-a-job’ brush. The directors of CBD Print Group have built a corporate force, pushing the boundaries of digital printing locally and overseas.

Over the past few years, a pioneering focus on print-on-demand, cross-media marketing, automation and particularly web-to-print has helped CBD Print Group win and retain big business. The group is firmly established on the east coast, with four branches in Sydney, a branch in Brisbane and its Docklands premises in Melbourne. CBD Print Group has built its own highly automated system with the help of Fuji Xerox’s XMPie cloud technology and tapped into the print spend of major corporates.

For sales and marketing director John Budgen, being part of the Snap network has been a double-edged sword. There’s no doubt Snap’s reach has given CBD Print Group valuable brand equity. But on the flip side, the franchise group’s need to nurture the entire network has hindered CBD Print Group getting the full bang for its royalty buck. It’s a big price to pay just to have the support of a recognised brand, with Snap franchises expected to pay a sizable percentage of their earnings in royalties to the master franchisor.