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Home  »  Features  »  Digital

The big news is RRD’s inkjet with KBA offset

5 Apr 2011 |  Barney Cox   |   Comment Now

When word came out that KBA was partnering with the world’s biggest printer, RR Donnelley (RRD), to work on new inkjet technology, it was easy to see it as just another announcement of a digital-offset partnership, coming barely a week after news broke about Heidelberg’s Ricoh deal. It’s a lot more than that. Of the recent digital moves from litho press makers, this is the most noteworthy because it goes beyond distribution and addresses technology development.

What if instead of using inkjet heads to jet ink, they were used to apply an ink-resistant substance to subtract part of an offset produced image as it was being printed, like a photographic negative blocks light? It would combine the cost benefits of offset with variable data. Such a development could completely transform the printing market.

It may sound like science fiction but it will soon be printing fact, according to RRD. The firm will begin producing direct mail using the process later this year.

RRD calls the process Apollo and it is part of the KBA agreement to develop, manufacture and sell piezo inkjet presses for packaging, security, commercial, and newspaper applications. These further details about Apollo are the most significant news to emerge from this announcement. RRD will license Apollo and other digital technologies to KBA, which will incorporate them into its press offerings. KBA’s new digital press will be introduced at Drupa in May 2012.

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The big news is RRD’s inkjet with KBA offset
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